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           您好!歡迎來到中華出版熱線--作家吧--領先的圖書出版專業網站!
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          出書快捷通道   出書流程   出書進展查詢   出書常見問題   給我們留言

          深入了解“炒作”的技巧,目的與特征

          來源:作家吧 作者:admin 時間:2012/3/19 10:20:38

            炒作的目的是制造噱頭,吸引讀者的關注,最終提高物品的發行量或網站的點擊率。

           

            炒作的竅門是充分利用人們愛爭吵的惡習和窺私欲、揭私欲,發揮作者的制造力和想象力。

           

            炒作的特征是故意的引發爭議,使自己的話題在一段時間內流傳于各大網站報章頭條,借此為自己宣傳最新作品,從而達到最終目的。它是指,自己或他人,通過一些手段,技巧,來對自己或自己的作品進行刻意的宣傳,以達到提高自己或自己作品的人氣、聲望。

           

            酒香要靠廣告吹,而炒作乃是一種面孔靈活的廣告。只要吹出虛名,就可以吹來眼球,吹來點擊率,吹來粉絲,吹來廣告商,吹來隨之而至的各種好東西。它是一種蜂擁蝶浪般的洪波和旋渦,它會使偶有風聞的人也不免心馳神蕩,隨波逐流。

           

            炒作決不能用四平八穩,那種平和,恬淡,過于冷靜的方式來進行,這樣做不妨說是自找沒興,顯出一種倒霉相,會使熱點變成冰點,使夸張微縮成隱喻,使熱臉熱眼碰著冷屁股。

           

            炒作該用一類夸大,激動,委屈,驚人,扭曲,震撼的語言和畫面表情,佐以基本的事實,較真的碎片,釋放出挑斗,猛料(自編),受傷,同情之類的大眾動情元素。深髓的結構是虛張聲勢與模棱兩可。

           

            炒作的題材應是火辣辣的,最好能直接挑破觀眾的眼球,使觀眾如斗牛場的斗牛一樣,眼前一片血紅,置身于迷亂云霧中。若不能直接達到這種效果,也要絞盡腦汁,使出渾身解數,制造出來。玩的就是轟動,就是撲朔迷離。

           

            炒作要時時揣摩流行風尚,擇時而出。東西要做得跟定時炸彈仿佛,越是使大眾冷不防的東西,越是有威力,易于波及廣泛,效益也自然好。

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